A logo is one of the most important aspects of a brand’s identity. It is essential that the logo is high quality, versatile, and scalable for use in a variety of media. While there are many image formats, including JPG, PNG, and GIF, vector format is often the preferred choice for logos because of its ability to scale without losing quality. In this tutorial, we will show you how to convert a JPG logo to vector format in Adobe Illustrator and explain the benefits of using vector over photoshop.
Step 1: Open Adobe Illustrator and import your JPG logo
To start, open Adobe Illustrator and select “File” > “Open” to import your JPG logo. You can also drag and drop the JPG file into the Illustrator workspace.
Step 2: Convert JPG to Vector using Image Trace
Once your JPG logo is imported, select it and go to “Window” > “Image Trace.” This will open the Image Trace panel, where you can select the appropriate tracing options for your logo. In most cases, the “High Fidelity Photo” preset will produce the best results. Click “Trace” to convert your JPG to vector format.
Step 3: Clean up the traced image
After the image trace is complete, you may need to clean up the traced image to remove any unnecessary paths or nodes. To do this, select the traced image and go to “Object” > “Expand.” Then, use the Direct Selection tool to remove any extra paths or nodes.
Step 4: Save the vector logo
Once you have cleaned up the traced image, it’s time to save your newly created vector logo. Go to “File” > “Save As” and select “Adobe Illustrator” as the file format. Give your logo a descriptive file name and save it to a location of your choice.
Why use vector over photoshop?
There are several reasons why it’s better to use vector over photoshop for logos
- Scalability: Vector graphics can be scaled up or down without losing quality, making them ideal for use in a variety of media, such as logos, business cards, and websites.
- Versatility: Vector graphics can be edited and manipulated in a variety of ways, making them ideal for use in a variety of designs.
- File size: Vector graphics have a smaller file size than raster graphics, making them easier to upload and download.
- Quality: Vector graphics have a higher resolution and sharper edges, making them ideal for use in print materials.
Converting a JPG logo to vector format in Adobe Illustrator is a straightforward process that can greatly enhance the versatility and scalability of your logo. By using vector graphics, you can ensure that your logo will maintain its quality and clarity, no matter where it is used.